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Norman Comfort, A Marketing Consultant in Norwich, Norfolk, UK

Posts tagged: nlp norwich

Introducing NLP Neuro-Linguistic Programming

NLPMany people in business often seem to be asking what is the secret to success, or how can I become more likely to succeed. In recent years this seems to have created a new industry called business coaching. Largely unregulated there seems to be a massive variance in quality and approach of offering in this area. I have never been particularly interested in this subject area, and have been concerned when it appears to spill over into getting people to adapt or change their personality in order to fit into a particular culture or assume a particular personality or persona.

Set against this I do understand the need for positivity, the need for mental strength, and the importance of creativity in order to be successful in anything. I can also see how sometimes people limit their own possibilities and potential by looking at things through a particular frame, or by imposing restrictions or hurdles that perhaps aren’t really there. It is certainly true that if you ask ten people to consider the same circumstance or scenario, they will all see it differently, notice different opportunities, solutions and indeed challenges.

Following an interesting meeting (about marketing Norwich more effectively) last month I have become interested to learn a little about NLP (Neuro-Linguistic Programming). During a presentation and discussion amongst business people from Norwich I started to consider just how important ones perspective is in decision making. Introducing NLP Neuro-Linguistic Programming is a book by Joseph O’Connor and sets out many of the guiding principles in this topic. The book is easy to read and really helped me to reconsider and reappraise the way I sometimes set about tackling problems and building successful business solutions. Easy to read, particularly as an introduction to the topic.

I found the chapters on maps and filters, perception doors, anchoring, context, and strategy particularly interesting and may well investigate these particular topics in more detail – a very interesting read indeed!

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