Saturday Kitchen – relaunch!!!

It is about 18 months since I first developed my Saturday Kitchen programme. The idea was and still is to offer people an affordable, focused, and individual session to help their business move forward through better marketing and business management. What is better Marketing? Well it is different for every organisation, but in essence, it means a clear sense of strategy led by insight, a clear plan which is affordable to the business, and a clear idea of what returns the marketing activities should bring into the business.

The sessions have proved very popular and there are a number of recommendations on my linked in profile. After speaking with some clients over Christmas I have decided to relaunch the product as a set of business services Norwich based organisations can tap into. I have tried to consider the times when an individual is likely to need help and support and develop specific agendas or themes to help them.
Please take a look at the page about Saturday Kitchen, and do get in touch if you think it could help you or a business you are familiar with. People can also buy these services on-line which is ideal if you want to buy a Saturday Kitchen session as a gift for someone else.

As always, the sessions involve a Saturday morning when clients are away from their business day to day focus, some good food and coffee, and around half a day one to one. At the end clients get a summary of the key outcomes along with any support materials required to help them move things forward.
See you in the Kitchen!!

Leading Beyond Authority!

Yesterday was the second day of the Common Purpose matrix course in Norwich. For much of the day we were listening to leaders in the city and the challenges that they are currently facing. Perhaps one of the most interesting topics was the question of how a business built on the reputation of a founder can stretch the ethos and culture behind that individual to represent the whole business as it begins to evolve. Internal marketing and ensuring that people inside the organisation understand the brand as well as external stakeholders have become a growing part of the marketers role. I wonder how many people in large companies understand their brand to be the same as the understanding their customer have?

Other challenges included the quest to continue to focus on Marketing Norwich and to build the World Class Normal For Norfolk campaign, and the pressure of funding that so many not for profit or social enterprise organisations are now facing. It struck me that throughout the day people were not responding to challenges through the constraints that their job roles may typically impose, but instead there was a sense of liberation and freedom to express ideas and put forward suggestions and solutions. Is leadership sometimes compromised or restricted purely by the individual’s perception of where their boundaries sit?