Helping You To Develop Clear & Profitable Marketing Solutions
Norman Comfort is passionate about brands and maximising their potential by working with people to develop creative yet robust marketing strategies, plans and customer propositions. He has an MBA and over 15 years experience of working with high profile brands.
Please take a look through our web-site to learn more about what we love doing, or visit our blog to read our latest news, business commentary and useful marketing posts.
Read our latest thoughts designed to inspire and help you.........
Feb 20: A Letter I Received From The RAC! On Friday I received a letter from the RAC about a new home insurance product. But this isn’t strictly true. I didn’t receive a letter, I opened a letter that was addressed to Mr T Test, and actually there were two letters, another one, exactly the same was addressed to Mr...more
Nov 29: Minimal Viable Product versus Minimal Viable Business Model During this year I have been working with a small team to build a minimal viable food brand and product for testing. I have written about this journey under the title Project FB. Early results appears pretty good. We learnt lots about the product, the right recipes and fl...more
Nov 29: The Importance of Winning at Product Level Brands are an essential vehicle for getting consumers to love your product and buy into your values, but they become even more valuable if the product is truly best in class too. In the food industry a great test is to say, "if my product was tasted alongside everyone else’...more
Oct 29: The End Of Charity I really enjoyed reading this book. Nic Frances shares his experiences of working for a charity and his own journey that led him to move into business development. Although the book does not discuss the social enterprise model, it does discuss in detail the role of priva...more
Apr 12: Saturday Kitchen - new services developed to help businesses An affordable, focused, and individual session to help their business move forward through better marketing and business management... more
Apr 3: The King Of Madison Avenue - David Ogilvy Anybody who is interested or active in the marketing industry, particularly in promotion, will find this book a fascinating read. Kenn... more
Stop Press! Norman Comfort is interviewed by Tim MacWilliam from Future Radio.
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